With twenty long years of experience behind him, Anaam left Lowe Lintas as the Executive Creative Director. Of these twenty years, he spent four in Ogilvy & Mather and the next sixteen at Lowe Lintas. Anaam is now devoted to creating memorable advertising campaigns for some of the top global brands. His ability to mine human stories in a cinematic setting has made him a go to in the world of fashion, emotional storytelling and lifestyle for commercials.
Through his mastery of stunning visual imagery and innovative techniques, Annam has brought his creativity to life in the commercial world for brands such as Tata Tea, Bajaj, Google, Tanishq and many others. He especially gained attention for an award-winning spot for Tata Tea- Jago Re.
His work is instinctive, borne from years of keen observation and sheerlife experience. This, which makes him bring alive nuances in the characters he creates. Anaam is a lover of the filmmaking craft, watching movies, reading books and travelling.
Anaam’s ability to create incredibly engaging, stylised and expressive content continues to make him one of the most sought-after commercial directors today.
Founded in 2016, by Anaam Mishra and Rachita Chowdhury, the director-producer duo, after their more than a decade-long stint in Advertising, wanted to create and produce engaging, quality content and communication on film. This made them switch from advertising to filmmaking. They found grass greener on the other side, and hence was born Green Grass Film. Apart from verbal appreciation, Green Grass has been ranked amongst the top 10 production houses in India by Brand Equity Survey, 2018. In less than two years, this was something to be really proud of. Within these two years, Green Grass also won in the only award show it entered – Kyoorius; for Best Film and Best Direction (Tata Tea Alarm).
Since August 2016, Green Grass Film has been busy shooting commercials for brands like ITC, Marico, Coca Cola, Johnson & Johnson, Hero, Bajaj, Castrol, Idea, Titan, Tata Tea, Asian Paints to name a few.
Green Grass is a creatively-led production house based in Mumbai. We are a close family of award-winning commercials directors, creatives and producers. We make powerful and engaging work that delivers explosive results.
From the young and curious to the established and seasoned – focused on creating films and images that represent the audience they are made for. We understand brands and are storytellers through and through; constantly adapting to the times without losing the signature Green Grass touch to everything we create.
